Knowing your audience is critical yet being outside of North America often means that we end up justifying projects, strategies, methodologies on general audience data drawn from another continent.
The CCI at QUT has just published the latest ‘Digital Futures Report – the Internet in Australia‘ which is a very comprehensive look at how Australian internet users connect, what they look at, and how they behave online. With the continuing digital divide, and amongst users a usage divide, there are obvious implications for those of us whose mandates is either national or state-wide compared to city or community museums.
Read the full 65 page PDF.